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Pierre-Francois Lubin is considered the founder of modern perfumery.

The famous perfumer Jean-Louis Fargeon, whose Parisian laboratory was located near the Lubin family home, started it in 1784 since the age of 10, to the art of perfumery. He thus becomes the custodian of the beauty recipes of the Royal Court of France...

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Scintillante e sognante, provocatorio ed oscuro, leggero e caldo, Amouroud è una raccolta di memorie olfattive, storie reali ed immaginarie, tradotte con note legnose, floreali, radici ed erbe in profumi che catturano un luogo primordiale di serenità, gioia e passione.

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Fargeon, heir to an ancient dynasty of perfumers originating in Montpellier, was in fact the official supplier of Queen Marie Antoinette, who received the faithful perfumer's packets through the young apprentice Lubin. Every day, he refreshed himself with the refined compositions based on bergamot and orange blossom essences. The scent of the roses, which reminded her of the gardens of Trianon and which Fargeon knew how to extract so expertly, was also among her favorites.

In 1792, however, Pierre-Francois Lubin, at the age of 18, left Paris and the revolutionary ferment to go to Grasse at the atelier of another master, Tombarelli. The latter starts it at "Italian method", imported from Florence two centuries earlier thanks to Caterina De' Medici.


After the Revolution, Lubin opened his first shop near the Palais Royal in Paris, to which he gave the name "Au Bouquet de Roses", a discreet tribute to the tragically deceased Queen Marie Antoinette. His creations were particularly appreciated by the first dandies who appeared shortly after the end of the revolutionary Terror and who called themselves the "Incroyables" and the "Merveilleuses".


Sensitive to the fashion of the time, the Empress Josephine, wife of Napoleon I, fell in love with the young perfumer's creations. Even the emperor's sister, Pauline Bonaparte, who upon marrying became Princess Borghese, gave her name to one of her creations, the "Bouquet Borghese".

Thanks to this support, Lubin soon became the favorite perfumer of the many European courts of the time. In 1821 he became the official supplier of the King of England George IV and, in 1823, of the great Tsar Alexander I of Russia.

Today, the company worthily embodies the ideals of its founder, creating perfumes full of inventiveness and quality that will still fascinate future generations for a long time.

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