PURE INGREDIENTS
From his laboratory, Aurélien Guichard, Master Perfumer, shares his work and reveals his creative approach through this brand.
An idea that takes shape around an exceptional natural ingredient, which has many olfactory facets, to reveal what nature has to offer.
L'eredità di
Amouroud
SCINTILLANTE E SOGNANTE
Scintillante e sognante, provocatorio ed oscuro, leggero e caldo, Amouroud è una raccolta di memorie olfattive, storie reali ed immaginarie, tradotte con note legnose, floreali, radici ed erbe in profumi che catturano un luogo primordiale di serenità, gioia e passione.
Matiere
Premiere
About us
In 2016 Aurélien Guicard together with his family founded an organic farm, Rose Centifolia (Ecocert) in the Grasse region. This makes him the only perfumer in the world to own his own Rose.
Following regional and family know-how, he cultivates thousands of roses on an exceptional territory, recognized as Intangible Cultural Heritage of Humanity by UNESCO in 2018.
AURELIAN'S WORD
Cultivating our rose is a way of reconnecting with the essence of a perfumer's work: creating the fragrance itself, but also supervising the quality and production methods of the raw material.
