When perfumer Geza Schoen smelled for the first time Iso E Super in isolation, something clicked. 

Schoen began to experiment, creating fragrances that contained Iso E Super in unprecedented proportions. 

un night he went further. Going out for a drink with a friend, he guesseda "spritz" that contained nothing but a molecule.

The effect was immediate: almost immediately a woman approached to ask about their fragrance. As Schoen spoke with her, it became clear that the connection between the fragrances they liked was a large dose of Iso E Super. Schoen realized that he was discovering something…