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It all stems from the invention of the perfumer Vanina Muracciole, who invents Origino, a base composed of a cocktail of musks that marks a new beginning for Francois Héenin, founder of the Jovoy boutique. 

The origin to create a new olfactory universe.

That was nothing more than an olfactory exploration, a game between Vanina and me that led to the genesis of a completely new brand...

Perfume is a weapon for those who know how to use it


For François Hénin, the decision to offer perfume in its purest expression was natural. There is something noble about an extract: it is tailor-made to leave a memorable impression in its wake. This makes it the ideal concentration for those with a flirtatious, provocative nature and a strong character, as they understand that perfume is a weapon. 

Perfume extracts
for urban nomads

Since the vast majority of modern perfumes have musky bases, Origino and the Jeroboam brand were designed to be universal. Therefore, it was natural to baptize Jeroboam fragrances with a word taken from Esperanto, a language invented at the end of the 19th century with the intention of creating a universal language. While the bottle is an ideal daily accessory for the urban nomads we've all become, the perfumes themselves are an international language in the art of seduction. They remind us that, sometimes, perfume is more effective than words...

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